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Acclaimed 'Inuindie' Pop Star Beatrice Deer Shares her New Music Video for Single "THE STORM."

Recipient of a 2021 Prism Prize and previously the Canadian Folk Music Award for Pushing the Boundaries and Best Folk Album at the Indigenous Music Awards, Deer blends indie rock and modern folk with traditional Inuit tales and throat singing, performing in three languages: Inuktitut, English, and French. A beloved figure in Arctic Canada, she has performed everywhere from the Venice Biennale to Norway’s Førde Traditional & World Music Festival to the Heard Museum in Phoenix, Arizona. Her bandmates and collaborators are made up of longstanding members of Montreal’s music community, including luminaries from Leif Vollebekk, Land of Talk, Stars, The Barr Brothers, Bell Orchestre, Little Scream, Besnard Lakes, and SUUNS.

Her sixth studio album SHIFTING explores the process of getting closer to the place where we’re meant to be in life. “Emotionally, spiritually, and physically, the transition towards our authentic selves continues,” she says. “As I shift into the position where I’m meant to be, I want to keep using what I’ve learned to help others.”

Speaking about the new single, Deer says: "THE STORM is about getting lost in a northern snowstorm — also a metaphor for life. When you’re lost in the storm, you don’t know where you’re going. You try to navigate, but are you even going forward? In the winter, everything’s white. You can’t see anything, you can’t tell the difference between sky and land. Then, in the darkness, you see a light ahead. That’s the way. You go for it and you don’t stop. You just go towards that light. That’s when you know that you’re shifting into your path.”

Jamieson adds: "'The Storm' video depicts a recently fired Weatherman's break on air. Climate change and career setbacks snowball into a full-bodied contemporary dance flood. We are left wondering if it was all in the weatherman's head or if it was broadcast live to thousands."

A role model for her community and a mental health advocate, Deer feels strongly that each of us, no matter what we’ve been through, has the ability to transform our outlook. The message she shares, whether in songs or speaking engagements, comes from her own lived experience of overcoming countless obstacles. She says, “You can’t be a change-maker if you haven’t gone through it yourself. You can’t help without healing yourself first. You can’t change what happened; you can only change how you deal with it.”

You can pre-order SHIFTING at this link here

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